Broadway Collective Brand Story

We have a building and a dream. Now, how do we bring it to life? You start by hiring an uber talented kickass branding company! 

We were thrilled to be introduced to Nicole Locken of Nicole Locken Creative who was a dream to work with. She asked all the right questions to help associate words, colors and feelings to the thoughts, goals and ideas we had rolling around in our brains. We wanted to infuse the coworking business goals with an incredible and strong design forward aesthetic for the branding and interiors. 

A brand designed to open doors. Literally. Broadway Collective is a creative co-working space located on South Broadway in Englewood, Colorado. This space was designed as a central hub for creative & forward-thinking businesses to converge, collaborate and succeed. Here, ideas are championed. Possibilities are elevated. Dreams are realized. 

Inspired by the mid-century modern meets art deco style that was thoughtfully infused into the space itself, we crafted the brand design to pay homage to the building’s mid-mod roots. 

The tagline, “The Point of Converging” was designed to reinforce that Broadway Collective is a central hub and the brand icon supports this sentiment by featuring mid mod deco design that is quite literally points converging in a circle.

The color palette pays homage to the mod deco style featuring a bronze, teal and accented with a vintage green and warm cream. The typography is a retro sans serif with intricate layers of lines infused with a vintage script. The result is a brand design that celebrates the past while looking towards the future.